You have a brand new web site, you have a message to get across, and you want to start your email marketing campaign. You will probably try to gather information about how this marketing channel is working, what are the rules and recommendations, and how to make it successful. After you are confident that you […]
Email marketing rules Read More »
Yoast or Rank Math? The internet is full of articles explaining the benefits of one or another, and you can easily find technical arguments and explanations that can help you choose one. In this post, I will give you my angler and try to explain my view. Many articles about these topics are written just
Yoast or Rank Math my personal view Read More »
Supermetrics is a useful tool for collecting aggregated data. Therefore, it is well known and used frequently. Still, It has its advantages and disadvantages, to name some of them: Pros: Extracts granular data from Facebook, Adwords, and Google Analytics. Works well with Google Sheets and, of course, Google Data Studio Cons: Manual data mapping across
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I made some simple Power BI templates for Marketing Data Attribution and published on Power BI Data Story Gallery. It is done with the dark theme, and I found out that the best action you can take is to find some insights once you copy the reports to your Power BI and connect your data.
Power BI Templates Read More »
Data Studio is one of the best Google products for marketing professionals. It is a free platform for building all kinds of reports and visualizations to help marketing specialists to easier analyze and better understand data from. Data Studio is mostly used for analyzing online campaigns, but more and more also for line and CRM
Data Studio Connectors – What are they? Read More »
Power BI is a collection of software services, apps, and connectors that work together. Its aim is to turn your unrelated sources of data into coherent, visually immersive, and interactive insights. Your data may be an Excel spreadsheet, as well as a collection of cloud-based and on-premises hybrid data warehouses. Power BI lets you easily connect
Power BI – Why I use It? Read More »
