SEO

Email marketing rules

You have a brand new web site, you have a message to get across, and you want to start your email marketing campaign. You will probably try to gather information about how this marketing channel is working, what are the rules and recommendations, and how to make it successful. After you are confident that you […]

Email marketing rules Read More »

Supermetrics Alternatives

Supermetrics is a useful tool for collecting aggregated data. Therefore, it is well known and used frequently. Still, It has its advantages and disadvantages, to name some of them: Pros: Extracts granular data from Facebook, Adwords, and Google Analytics. Works well with Google Sheets and, of course, Google Data Studio Cons: Manual data mapping across

Supermetrics Alternatives Read More »

Keyword research

Keyword research is just a small part of the whole marketing effort. It has a goal to identify, interact, and convert people that you target as your potential buyers to real and returning customers. When you are deciding on the business you will run, you will first investigate the state of the market for your

Keyword research Read More »